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Home Business

Starbucks turns to Sharpies, mugs and a price freeze to stem traffic slide

30 October 2024
in Business
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Starbucks turns to Sharpies, mugs and a price freeze to stem traffic slide
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Roula Khalaf selects top stories for the Unlock the Editor’s Digest, featuring Starbucks’ new CEO Brian Niccol’s plans to revitalize the struggling coffee chain with a focus on customer experience, simplified menu, and pricing freeze in US stores. Niccol aims to bring back the coffee house ambiance, with baristas using ceramic mugs and Sharpie-labeled cups, while also reducing wait times and offering lower prices for non-dairy milk options. Investors have responded positively to Niccol’s leadership, with shares up over 25% since his appointment in August.

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