Starbucks turns to Sharpies, mugs and a price freeze to stem traffic slide

Roula Khalaf selects top stories for the Unlock the Editor’s Digest, featuring Starbucks’ new CEO Brian Niccol’s plans to revitalize the struggling coffee chain with a focus on customer experience, simplified menu, and pricing freeze in US stores. Niccol aims to bring back the coffee house ambiance, with baristas using ceramic mugs and Sharpie-labeled cups, while also reducing wait times and offering lower prices for non-dairy milk options. Investors have responded positively to Niccol’s leadership, with shares up over 25% since his appointment in August.

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