St John WA hands out little winter comforts such as socks, tissues and soup at Yagan Square

St John WA is distributing practical comforts like warm socks, tissues, and instant soup at Yagan Square for 12 hours to remind the community of their broader role beyond ambulance services. This initiative, described by head of brand Smiljka Dimitrijevic as a visible and engaging way to showcase their values, is the first of several planned activations.

Explain It To Me Like I’m 5: St John WA is giving out warm socks, tissues, and soup to people at Yagan Square to show that they care and are always here to help, not just when there’s an emergency.

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