Rivian Automotive (RIVN 4.42%) shares are trading at a significant discount compared to peers like Lucid Group and Tesla, with potential for sales growth in the next 12 months. The company plans to launch three new mass market vehicles priced under $50,000 by early 2026, which could significantly increase sales, similar to Tesla’s previous models. However, current market estimates show flat sales in the near term, indicating that Rivian’s growth potential isn’t yet reflected in its stock valuation.