When KPop Demon Hunters debuted on Netflix, it initially seemed like a niche animated film but rapidly became the platform’s most popular movie ever, prompting discussions about Sony’s licensing decision. Sony Pictures Animation executives Kristine Belson and Damien de Froberville emphasized that Netflix was the ideal platform for the film, allowing it to build momentum and audience engagement over time. The success led to plans for sequels and spinoffs, showcasing how streaming can transform a film into a cultural phenomenon. Sony views the partnership with Netflix as a strategic win rather than a missed opportunity.
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