Perion, a leader in programmatic DOOH advertising, has received numerous awards for their innovative campaigns in New Zealand, showcasing the power of precision and creativity. Their work with Fire and Emergency, Genesis Energy, and Barfoot & Thompson has set new standards in utilizing real-time data and geotargeting to deliver impactful messaging and drive behavioral change. These award-winning campaigns highlight the transformative potential of programmatic DOOH in addressing public safety, promoting sustainable energy adoption, and revolutionizing traditional advertising approaches, ultimately shaping a brighter future for the industry with advanced technology and creative innovation.
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Govt pledges $4.5m boost to QEII National Trust
Conservation Minister Tama Potaka announced a $4.5 million funding boost for QEII National Trust to support partnerships with landowners in creating protected areas under covenants. The Trust has a successful track record in safeguarding biodiversity habitats, with a focus on lowland and coastal zones, protecting 187,000ha of land over 50 years. Additional funding of $5.8 million annually for the next three years will benefit the Trust and Maungatautari Ecological Island Trust Sanctuary, ensuring continued conservation...
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