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The European Union is preparing to investigate online Chinese marketplace Shein for potential violations of consumer laws, with national regulators joining forces under the guidance of the European Commission. This follows a previous probe into Chinese-owned e-commerce platform Temu over concerns regarding the Digital Services Act, including issues with illegal products, addicting design features, and transparency of algorithms. The EU’s increased focus on monitoring large online platforms reflects a commitment to ensuring consumer protection and marketplace fairness.
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