South African Tourism collaborates with Ogilvy on the ‘Live South Africa’ campaign, featuring a custom-made pinhole camera called the ‘South Africam’ made from local materials like Cape Beech wood and scrap metal. Three local photographers have used the camera to capture authentic shots of South African life, showcasing the country’s soul and beauty. Plans are in place to expand the campaign with more local photographers to offer diverse perspectives on the country’s culture and life.
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Africa: Rep. James Introduces the AGOA Extension and Enhancement Act of 2024
Representative John James, Chairman of the House Foreign Affairs Committee’s Subcommittee on Africa, introduced the AGOA Extension and Enhancement Act of 2024, aiming to reauthorize the African Growth and Opportunity Act until 2037. The bill emphasizes the economic benefits of AGOA for both the U.S. and African countries, highlighting job creation, supply chain adjustments, and the promotion of U.S.-Africa economic ties. By providing broader eligibility assessment options for African nations, the legislation aims to strengthen...
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