American firms with a presence in China are planning to expand operations and increase market share despite concerns about US-China relations, according to a survey by AmCham in southern China. The survey, conducted from October to December, revealed that companies have allocated $14.59 billion for reinvestment in China over the next few years, showing renewed confidence in the market. Despite uncertainties, 57% of American firms reinvested in China last year, with 43% reporting revenue growth and 38% experiencing a decline, reflecting a mix of positive and negative outcomes.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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