Zahra Shahtahmasebi attended Live Nation’s Love Song study on Gen Z, finding a strong emphasis on authenticity and realness among Zoomers, who value offline experiences and connections with musicians. Brands seeking to engage with Gen Z must prioritize consistency and authenticity, providing value through partnerships, practical support, and sustainability efforts, as seen in successful examples like Red Bull’s activation at Rhythm & Vines. The study also highlights the importance of niche communities and genre-bending in reaching Gen Z audiences effectively.
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DOC calls out dog owners after spate of kiwi killings in Bay of Island
In Wharengaere Bay, nine kiwi have been killed since late January, with most showing injuries consistent with dog attacks, prompting the Department of Conservation to call for urgent action from dog owners and relevant organizations. Conservation groups have reported roaming dogs in the area, leading to collaboration between DOC and Kiwi Coast to investigate the deaths, collect DNA samples, and conduct post-mortem examinations to determine the cause of death. Residents in kiwi zones are urged...
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