Oxford University Press Names ‘Rage Bait’ Word of the Year

Oxford University Press has declared “rage bait” as its word of the year for 2025, defining it as online content intentionally crafted to provoke anger and outrage to increase social media engagement. Lexicographer Susie Dent noted that such content thrives due to social media algorithms favoring negative interactions. “Rage bait” surpassed other contenders like “aura farming” and “biohack,” showcasing the cultural significance of language evolution. Oxford has selected a word of the year annually since 2004, highlighting shifts in language usage.

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