Summary
Diageo has announced a £73 million investment in a new Guinness microbrewery and culture hub in London’s Old Brewer’s Yard, set to open later this year, which is expected to attract 500,000 visitors annually. While the venue will not brew Guinness, it aims to capitalize on its popularity as an Irish cultural symbol; however, local pub owners fear this development will drive up prices, making Guinness more of a luxury drink than a staple for working-class communities. Critics describe the initiative as gimmicky, reflecting a shift away from traditional drinking practices towards attracting a younger, trendier audience.
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