Bookmark Article
Publicis Groupe has won The Coca-Cola Company’s U.S. and Canada media account from WPP, with Coca-Cola’s U.S. media spend at $785 million in 2024. WPP had held the account for four years but is expected to renew its global partnership with Coca-Cola, which has been focused on digital transformation and global consistency in marketing. WPP Open X managed creative, media, data, and technology for Coca-Cola, transitioning the majority of its marketing efforts to digital and experiential work.
Full Article
