Publicis Groupe has won The Coca-Cola Company’s U.S. and Canada media account from WPP, with Coca-Cola’s U.S. media spend at $785 million in 2024. WPP had held the account for four years but is expected to renew its global partnership with Coca-Cola, which has been focused on digital transformation and global consistency in marketing. WPP Open X managed creative, media, data, and technology for Coca-Cola, transitioning the majority of its marketing efforts to digital and experiential work.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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