Publicis Groupe has won The Coca-Cola Company’s U.S. and Canada media account from WPP, with Coca-Cola’s U.S. media spend at $785 million in 2024. WPP had held the account for four years but is expected to renew its global partnership with Coca-Cola, which has been focused on digital transformation and global consistency in marketing. WPP Open X managed creative, media, data, and technology for Coca-Cola, transitioning the majority of its marketing efforts to digital and experiential work.
Full Article
F1 teams sign 2026 commercial ‘Concorde’ agreement
All Formula One teams, including Cadillac, have signed the new 2026 Concorde commercial agreement to ensure the sport's long-term economic stability, as announced at the Australian Grand Prix in Melbourne. The agreement involves the FIA, led by Mohammed Ben Sulayem, and will govern financial aspects until 2030, replacing the current Concorde Agreement expiring in 2025. Additionally, Formula One's CEO Stefano Domenicali's contract has been extended until the end of 2029, signaling a positive outlook for...
Read more