Proposed national class action filed against Amazon for breaching privacy of Alexa users

A class action lawsuit has been filed in B.C. against Amazon, alleging that its Alexa technology unlawfully collected and retained personal data from Canadian users without adequate consent, violating privacy and consumer protection laws. The suit seeks damages and repayment for users affected between 2014 and July 2023, highlighting that Amazon misled users regarding data deletion capabilities.

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