Asahi’s zombie company: The Better Drinks Co posts 10th consecutive loss

Asahi’s non-alcohol subsidiary in New Zealand, including Charlie’s juices and Phoenix Organics, continues to incur losses and relies on its Japanese parent for support, recording a net loss of $7.18 million for the 2024 financial year. Since Asahi’s acquisition in 2011, the Better Drinks Co has accumulated losses of $104.2 million, with total equity plummeting from $49 million in 2013 to negative $7.9 million in 2024.

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