'We have not shown our full hands yet': Inside the Pop-Tart Bowl's wild ideas

The Pop-Tarts Bowl, formerly known as the Cheez-It Bowl and the Camping World Bowl, gained attention last year for its unconventional postgame ceremonies. After the Kansas State Wildcats won, a giant frosted strawberry Pop-Tart emerged from an oversized toaster. This year, the game features three mascots and a trophy that functions as a toaster. The bowl’s strategy of embracing unconventional traditions and promoting them through social media has helped it stand out in the college football postseason landscape.

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