In a joint effort with 14 economists, led by Ganesh Nana, a stand was taken against harmful fiscal policies in New Zealand, emphasizing the damaging effects of reckless spending cuts and austerity measures. The group highlighted the importance of understanding how economies function, stating that budget deficits naturally increase during recessions and decrease during recovery phases. Despite recent decisions to exclude ACC deficits from the deficit measure, concerns remain about the underlying philosophy of small government and the potential impact on low-income families and social welfare.
Full Article
Bluebird shares the love with campaign inspired by penguin pebbling ritual
Bluebird's latest campaign is inspired by the pebbling rituals of Adélie penguins, with the brand reimagining this gesture to celebrate Kiwis sharing their favorite snack. The campaign includes a 30" film featuring penguins and a human couple emulating the act of 'pebbling' with Bluebird chips, supported by digital media and social channels. Special agency led the creative production, highlighting the brand's long history of sharing joy and marking their first campaign for Bluebird after winning...
Read more