Political ads find ice time — and eyeballs — during NHL playoff broadcasts

With election day approaching, Canadian political parties are leveraging the Stanley Cup playoffs for advertising, given the heightened interest in hockey. This year features five Canadian teams in the playoffs, creating a prime opportunity for campaigns, especially in Ontario’s battleground ridings. The Conservatives are targeting older voters with specific ads, while the Liberals, led by Mark Carney, have gained popularity among the 55+ demographic, reflecting a competitive landscape influenced by U.S. politics and economic concerns.

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