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Home World Asia Pacific

Pay-to-play pitches putting fair competition at risk, global agency body warns | News

19 February 2025
in Asia Pacific
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Pay-to-play pitches putting fair competition at risk, global agency body warns | News
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VoxComm, an alliance of communications agencies associations including the UK’s IPA and the American Association of Advertising Agencies (the 4As), has spoken out against pay-to-play pitches that require agencies to pay intermediaries for pitching for accounts. The organisation warns that such practices undermine fair competition and may limit advertisers’ access to the best agencies. VoxComm urges advertisers to review relationships with pay-to-play intermediaries and consultants and follow best practice guidelines for transparency.

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