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VoxComm, an alliance of communications agencies associations including the UK’s IPA and the American Association of Advertising Agencies (the 4As), has spoken out against pay-to-play pitches that require agencies to pay intermediaries for pitching for accounts. The organisation warns that such practices undermine fair competition and may limit advertisers’ access to the best agencies. VoxComm urges advertisers to review relationships with pay-to-play intermediaries and consultants and follow best practice guidelines for transparency.
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