VoxComm, an alliance of communications agencies associations including the UK’s IPA and the American Association of Advertising Agencies (the 4As), has spoken out against pay-to-play pitches that require agencies to pay intermediaries for pitching for accounts. The organisation warns that such practices undermine fair competition and may limit advertisers’ access to the best agencies. VoxComm urges advertisers to review relationships with pay-to-play intermediaries and consultants and follow best practice guidelines for transparency.
Full Article
Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
Read more