During the Cold War, Pakistan and Russia had strained relations due to Pakistan’s concerns about Russia’s alliance with India and Moscow’s suspicions of Islamabad’s ties with the West. However, in light of Russia’s Ukraine invasion, Moscow is attempting to position itself as a powerful force challenging the Western-led global order, particularly appealing to the Global South. Russia aims to strengthen its influence and leverage by presenting itself as a defiant and assertive player on the world stage.
Full Article
Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
Read more