OpenAI announced it will start testing ads on ChatGPT, targeting users of the free version and a new low-cost subscription plan, while higher-tier plans will remain ad-free. Ads will appear based on conversation relevance, such as linking a grocery brand when discussing food. OpenAI assures that ads won’t influence responses and user data will not be shared with advertisers. The company aims to diversify revenue streams as it seeks to keep its services accessible, despite not yet turning a profit.
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