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Home World Australia

NRL facing uphill battle to conquer the US, but claims a thrilling toehold in Las Vegas

2 March 2024
in Australia
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NRL facing uphill battle to conquer the US, but claims a thrilling toehold in Las Vegas
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The bright lights of Las Vegas have a way of distorting reality, which is the essence of the entertainment capital of the world.

Finding the truth in Las Vegas is challenging because it’s a place where anything seems possible.

The NRL’s inaugural trip to America has sparked both excitement and skepticism. Navigating through the promotional hype and negative views is not straightforward.

However, the initial two matches of the five-year plan appear to be successful in the short term.

The interest in the season opener in Australia was exceptionally high, and a trip to Vegas for rugby league was undeniably enjoyable.

Thousands of fans traveled to Vegas, and it’s likely that even more will make the journey next season.

The atmosphere was electrifying, even for those watching from home, and the images from Nevada of fans in jerseys roaming the Strip were captivating.

The mere fact that this event took place is remarkable and a victory for those with big dreams.

However, skeptics remain cautious. Introducing a new sport in the US is a significant challenge, and the long-term prospects for rugby league in America are uncertain.

Building a fan base in America will require sustained effort over time, and even that may not be enough.

Presenting the sport in optimal conditions is crucial. The official crowd of 40,746 was a success, regardless of the composition of the audience or how they obtained their tickets.

In the modern world, selling a sport means selling a TV product, and the crowd enhances the viewing experience.

As for the matches, the level of play in the first two games was satisfactory for Round 1.

ABC Sport will be live-blogging every round of the AFL and NRL seasons in 2024.

Manly’s win over South Sydney was exciting, while the Roosters-Broncos clash showcased toughness and intensity. However, allegations of racism marred one match.

As the regular season resumes, attention will shift back to more immediate concerns within the NRL.

Capturing American interest in the NRL will be a challenge due to time zone differences and limited exposure to games.

Although the NRL’s venture in America is in its early stages, it signifies potential for growth.

Nurturing this opportunity will require dedication and resources, but there is a spark of potential in the American market.



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