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Entrepreneur contributors emphasize the importance of choosing the right buyer for your business when selling, rather than solely focusing on the highest valuation. They outline the different types of buyers – strategic, financial, and individual – discussing their advantages and disadvantages. Factors to consider when selecting a buyer include reputation, post-sale business plans, treatment of employees, likelihood of closing, speed to closing, cultural fit, financing structure, and market conditions. Prioritizing these considerations over maximizing valuation can lead to a successful sale process.
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