In the development of “Mario & Sonic at the Olympic Games,” Nintendo imposed a strict rule that Mario must always appear slightly ahead of Sonic in promotional materials, as revealed by former Sega developer Ryoichi Hasegawa. This attention to detail stemmed from Nintendo’s desire to protect Mario’s image, even in a crossover with Sega’s iconic character. Initially, Mario’s positioning reflected his dominance during a time when he was more popular than Sonic. Over time, later game entries eventually showcased both characters on equal footing.
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