As per a poll of 19 NHL agents, the league’s biggest area for improvement is marketing, specifically in promoting the game and its star players to new audiences and growing revenue. Suggestions for improvement include revamping playoff formats, expanding the playoff field, addressing player safety concerns, and enhancing TV presentation. Front offices praised for their effectiveness include the Tampa Bay Lightning and Florida Panthers, with their hands-off ownership styles and strong organizational cultures being highlighted as key factors in their success.
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