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Home World Asia Pacific

News publishers call out stringent brand safety policies at IAB NewFronts | News

1 May 2024
in Asia Pacific
News publishers call out stringent brand safety policies at IAB NewFronts | News
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During the 2024 IAB NewFronts, major news publishers joined forces to urge advertisers to reassess their brand safety protocols. The rise of misinformation is affecting their ability to generate revenue.

The tone of the pitch at the annual advertising event was more somber compared to previous years, highlighting an industry that is currently battling…



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Tags: BrandCallIABNewFrontsNewspoliciespublisherssafetystringent
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