Province halts AI ad from N.B. Liquor due to backlash

N.B. Liquor’s holiday advertisement, featuring AI-generated images of people holding alcohol, has sparked backlash, leading a government minister to request its removal due to concerns about the use of artificial intelligence. The spokesperson for N.B. Liquor defended the decision as a cost-management strategy, while critics, including local artists, expressed disappointment over the lack of employment for New Brunswick creatives. The ad was criticized for its unrealistic portrayal and failure to connect with the local community. Minister Luke Randall emphasized the need for a discussion on AI’s application in advertising, highlighting its broader implications for the industry.