Beast Industries, founded by YouTuber Jimmy “MrBeast” Donaldson, has acquired Step, a banking app focused on teens and young adults, aligning with Donaldson’s recent announcement of a YouTube channel dedicated to personal finance. This acquisition marks MrBeast’s first venture into financial services, adding to his portfolio that includes ghost restaurants and a snack brand. Step, which targets a younger demographic, has notable investors like influencers Josh Richards and Charli D’Amelio. With 466 million subscribers, MrBeast aims to leverage his audience’s interests in finance and investing.
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