Dirty soda, a customizable drink trend originating in Utah, is gaining mainstream popularity as it combines traditional soft drinks like Coke and Dr Pepper with flavored syrups, fruit purées, and cream. The trend has been propelled by social media and cultural shifts, particularly among members of the LDS community, who prefer non-alcoholic options. Chains like FiiZ Drinks and Swig are expanding beyond the Mountain West, offering a wide variety of personalized beverages that cater to the growing demand for visually appealing, non-alcoholic drink alternatives.
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