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In the first half of 2024, Prime Minister Narendra Modi, Diljit Dosanjh, Mohammed Shami, and Rahul Gandhi were named among India’s top 10 influencers by Comscore Social, based on social media interactions. The study revealed that cricketer Virat Kohli garnered over 100 million likes, shares, comments, or reposts on Facebook, X, and Instagram. Comscore’s mid-year report, The Power of Cross-Platform Measurement, shared insights on social media activity in India.
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