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Valentino Rossi, known as “Il Dottore,” retired in 2021 after a successful MotoGP career, leaving a legacy akin to that of basketball legend Michael Jordan. His departure has led to a noticeable drop in viewership, compounded by changes in broadcasting regulations in Spain. MotoGP is now focusing on modernizing and diversifying its fan base through new branding initiatives, social media campaigns, and nurturing new talent like Marc Marquez and Fabio Quartararo to keep the sport exciting and engaging for audiences.
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