M&C Saatchi has introduced an AI-powered diagnostic tool, the Cultural Power Index, to assess brands’ cultural impact in real time by analyzing data signals. This tool helps brands understand their cultural relevance, track shifts in perception, and enhance their “cultural power”. Along with a global rebrand under the “Cultural Power” banner, the agency has revamped its visual identity, website, and integrated operating model to emphasize creativity as a driver of brand growth.
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About 300 employees laid off by China-linked Singapore firm facing US sanctions over Iran oil shipments
Read a summary of this article on FAST.SINGAPORE: A China-linked, Singapore-based firm, CCIC Singapore, has laid off hundreds of employees and is going into liquidation due to US sanctions for its role in obscuring the origins of Iranian oil shipments. The firm, a subsidiary of a state-owned enterprise, notified employees of retrenchments after being blacklisted on May 13, leading to salary delays and dissatisfaction over severance packages. Employees have reached out to labor organizations for...
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