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M&C Saatchi has introduced an AI-powered diagnostic tool, the Cultural Power Index, to assess brands’ cultural impact in real time by analyzing data signals. This tool helps brands understand their cultural relevance, track shifts in perception, and enhance their “cultural power”. Along with a global rebrand under the “Cultural Power” banner, the agency has revamped its visual identity, website, and integrated operating model to emphasize creativity as a driver of brand growth.
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