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Apple’s recent Thai advertisement has come under fire for perpetuating stereotypes and making the brand seem outdated. The ad featured a young woman using the iPhone’s Face ID technology to unlock her phone, but was criticized for portraying her grandmother as being unable to do the same, reinforcing negative perceptions of older generations. Critics argue that the ad missed the mark in its attempt to appeal to a younger audience, instead alienating potential customers with its ageist undertones.
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