Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia

Chinese food and beverage brands, such as Mixue Group, are rapidly expanding across Southeast Asia, surpassing big American chains like Starbucks and McDonald’s. Mixue’s affordable offerings of ice cream, coffee, and bubble tea drinks have gained popularity, with over 45,000 stores worldwide. This trend reflects China’s growing commercial and cultural influence in neighboring economies, as Chinese F&B brands open over 6,100 outlets in Southeast Asia, signaling a shift towards valuing Chinese products for their quality and value.

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