Lydea Quek is a prominent figure in the cybersecurity industry, particularly in the APAC region, where she is known for championing innovation in this field. With a strong background in cybersecurity and technology, Quek has played a key role in driving advancements and promoting best practices across Asia. Her efforts have not only raised awareness about cybersecurity threats but also fostered collaboration and partnerships to enhance the region’s cybersecurity landscape.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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