Lidl’s tongue-in-cheek Christmas truck will tour the UK this winter

Lidl will tour the UK this winter with a festive Christmas cola truck, featuring its own Freeway cola label, alongside Coca-Cola’s tour. The 20-metre truck will visit nine cities from November 14 to December 1, offering 2,000 present boxes filled with items from Lidl’s “middle aisle” to lucky shoppers on a first come, first served basis. Additionally, the retailer plans to give away £100 of food shops and festive food to winning customers during the tour.

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