LEGO Smart Play Introduces New Play Features

LEGO has unveiled its innovative LEGO Smart Play technology at CES 2026, which allows physical sets to interact dynamically through built-in Smart Bricks, Smart Tags, and Smart Minifigures. These elements enable sets to respond to user actions with sounds and effects, enhancing the play experience without relying on screens. Launching with three Star Wars sets on March 1, 2026, LEGO Smart Play aims to revolutionize imaginative storytelling and creativity. This development is considered one of the brand’s most significant advancements since the introduction of the minifigure in 1978.

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