Senior Labour figures are urging Prime Minister Keir Starmer to adopt a more proactive media strategy, similar to that of Donald Trump, to better engage with the political landscape. They believe that Starmer’s cautious approach is outdated and suggest that he should increase his visibility by making frequent media appearances, as Trump does by showcasing cabinet meetings and participating in live broadcasts. This strategy aims to help Starmer dominate the political agenda and connect more effectively with the public.