Keir Starmer has officially joined TikTok, posting his first video during the Christmas lights switch-on at 10 Downing Street, where he simply urged viewers to follow him. His foray into the platform comes after a year and a half in office, with mixed reactions from the public, including calls for his resignation. A No 10 source stated the aim is to share their vision of national renewal across various platforms, despite security concerns that have delayed the account’s creation. Starmer’s move reflects the growing trend of politicians engaging with younger audiences, as 28% of 12 to 15-year-olds use TikTok for news.
