2024 was a year where local heroes shined, with nine Kantar Ad Impact Award monthly winners being from Kiwi brands. These ads showcased emotional storytelling, humor, and authentic insights, resonating with the local market and driving brand equity and sales. Wonky Box’s ‘The Wonky Box Why’ took home the Supreme Ad Impact Award for its sustainable and engaging marketing, promoting food waste reduction and local agriculture. Other notable mentions include Pak’nSave’s ‘No Loyalty Cards’ and LEGO’s ‘Cataclaws is coming to town’. Congratulations to all the winners!
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Hospices running short of money as demand grows
The Nelson Tasman Hospice currently cares for over 155 patients, but a new report warns that hospices are facing a funding crisis, with total expenditure set to surpass revenues within a year. Last year, hospices collectively spent $226 million, with only $114 million provided by the government, leading to a growing gap that threatens the future of hospice care. Without government intervention, hospices may have to close beds, prioritize referrals, and rely more on telehealth,...
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