ISA investments by age: should I invest more in my stocks and shares ISA?

Brits tend to overlook their stocks and shares ISAs in favor of lower-risk cash savings, despite research showing that stocks and shares ISAs outperform. Women are particularly cautious, preferring cash. While the average amount in a stocks and shares ISA is higher than in a cash ISA, there are fewer subscriptions overall. Brits, especially women, may be missing out on higher returns by not investing in stocks and shares ISAs.

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