Irvine Partners has partnered exclusively with Dreaminfluence, a platform empowering brands in influencer marketing, to support African content creators in the growing creator economy. The platform offers features for brands like influencer discovery and campaign analytics, while influencers can apply to join campaigns and manage campaign admin. By combining local insights with Dreaminfluence’s capabilities, Irvine Partners aims to enhance influencer campaigns and deliver actionable data for high ROI.
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Faith Kipyegon to attempt first women’s sub-four minute mile
Three-time Olympic 1500m champion Faith Kipyegon aims to become the first woman to run a sub-four minute mile, with her attempt scheduled for June 26 in Paris. Although Kipyegon, who set the current women's mile world record of 4:07.64 in 2023, will utilize rotating pacemakers and advanced Nike technology, this effort won't be recognized as an official record. Kipyegon, who has won multiple titles post-motherhood, hopes her attempt will inspire women to pursue their dreams...
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