The Taranaki Regional Council has launched an interactive map for the public to log sightings of the endangered Australasian bittern, of which there are fewer than 1000 left in Aotearoa. The map, hosted on the council’s website, allows users to mark where they have seen the elusive wetland bird, provide details such as time and location, and upload photos. Senior ecologist Halema Jamieson emphasized the importance of monitoring and protecting the dwindling population of the matuku-hÅ«repo/Australasian bittern.
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Unbound and Stape join forces
Digital marketing agency Unbound from Waikato has partnered with Stape to offer clients more accurate data through server-side tracking. This collaboration enables marketers to have better control over their data, extend cookie lifespans, and comply with privacy regulations. The partnership with Stape enhances Unbound's ability to deliver optimal results for clients' advertising spend by providing robust data-driven marketing strategies in a changing digital landscape. Full Article
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