A recent investigation by Consumer Reports, in partnership with Groundwork Collaborative and More Perfect Union, reveals that Instacart’s use of artificial intelligence in pricing may lead to shoppers paying different amounts for identical grocery items. This suggests a pricing system that allows prices to fluctuate between users, even for the same order. The findings raise concerns about fairness and transparency in online grocery shopping. The issue has been highlighted as another example of potential pitfalls associated with AI in consumer markets.
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