Independent rapper LaRussell has made millions by allowing his fans to set the prices

On a July Sunday in Brooklyn, around 500 fans attended a midday concert by Bay Area rapper LaRussell, who promotes a community-centered approach to music without traditional label backing. He employs a unique offer-based model, allowing fans to set prices for tickets and experiences, while managing his own label, Good Compenny, and achieving significant success through collaboration and independent artistry.