UK residents traveling to the US decreased by 14.3% in March 2024 compared to the same month in 2023, raising concerns within the travel industry about a potential ongoing decline. This reduction in travel follows the case of backpacker Rebecca Burke, who was detained by US immigration officials for nearly three weeks in February and subsequently began urging others to avoid traveling to America. Official figures indicate that her experience may have influenced British travelers’ decisions regarding visits to the US.