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Researchers have discovered that around seven billion audio messages are sent globally each day, with a significant generational divide in usage patterns. A study by Talkmobile found that Baby Boomers, aged 60 to 78, send shorter voice notes, averaging two minutes and 18 seconds, while Gen Z, aged 18 to 27, often send much longer messages, averaging 12 minutes and 24 seconds. Brits’ attention wanes at around three minutes and six seconds for voice notes, suggesting that concise messages are more effective. Talkmobile’s Stuart Wilson advises that shorter voice notes are preferable to ensure messages are fully heard.
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