Amazon has launched a new car sales feature called “Amazon Autos” on its website, allowing shoppers in 48 major U.S. cities to purchase new cars starting at $22,500 from manufacturers like Hyundai. While the platform offers transparent pricing and a familiar shopping interface, its limited selection of only Hyundai vehicles and inability to negotiate prices may deter some buyers. Amazon plans to expand to other manufacturers in 2025, providing a potential solution to these limitations.
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