How to Craft Persuasive Email Copy for Different Stages of the Customer Journey

Prof. Paul Sereno expressed outrage over the auctioning of a rare Martian meteorite, NWA 16788, discovered in Niger, which sold for $4.3 million in New York, raising concerns about the legality of its export. The Nigerien government has launched an investigation, citing potential illicit trafficking, while Sotheby's maintains that all procedures were followed. Want More Context? 🔎

Princess Anne-Sheilah Makhado, in an engaging conversation with Spotlight, reflects on her extensive nursing career and her efforts to innovate within the public health system. With a heartfelt commitment to empowering women and girls, she passionately encourages them to discover and embrace their unique talents. Want More Context? 🔎

A bus carrying mourners from a funeral in western Kenya crashed on the Kisumu-Kakamega Highway, resulting in 25 deaths and 20 injuries, with the driver losing control and overturning into a ditch. The incident prompted calls for a blood drive for survivors and renewed emphasis on road safety, as Kenya has seen a rise in fatal accidents. Want More Context? 🔎

South Africa's state prosecutor has withdrawn charges against Adrian de Wet, a farm worker turned state witness in the murder case of Maria Makgato and Lucia Ndlovu, who were allegedly killed and fed to pigs last year. De Wet claims farm owner Zachariah Johannes Olivier shot the women, and he will testify he acted under duress; the trial resumes on October 6 amid heightened racial tensions in the country. Want More Context? 🔎

A selection of the week's best photos from across the African continent and beyond: Highlights include bathers in Egypt's Siwa Oasis, vibrant marine life in the Red Sea, and celebrations at Kenya's International Cowboy Day. Additionally, imagery reflects social events and challenges, such as the ongoing humanitarian crisis in Sudan. Want More Context? 🔎

Maniragena's rise in elite cycling began with Bikes for Future, an all-female team supported by Plan International and LWD, aimed at empowering Rwandan women and challenging gender stereotypes. Despite financial barriers and societal ridicule, she excels in cycling and bike mechanics, earning an income and fostering a growing passion for the sport among the youth in Rwanda. Want More Context? 🔎