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Westpac NZ has launched a campaign targeting Gen Z and Millennials to resist impulse buying during sales events like Black Friday, encouraging them to know their limits and ‘spend with a friend’ to avoid financial hangovers. The quirky campaign by Saatchi & Saatchi NZ includes social films and street posters, promoting conscious shopping. Partnering with Ārepa drinks for a special Prevention drink, the campaign aims to engage younger audiences in financial literacy and avoid spending regrets year-round.
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