How ‘The Substance’ Helped Mubi Become a Streaming Success Story

In “The Substance,” Dennis Quaid’s character grotesquely fires Demi Moore’s character for turning 50 while consuming an endless amount of shrimp, leading Mubi’s CEO Efe Cakarel to purchase the audacious horror film for $12 million after it was abandoned by Universal Pictures. The film’s success has propelled Mubi into a major player in Hollywood, offering a curated selection of independent films and unique business model that includes a theater ticket subscription. Despite initial challenges, Mubi’s focus on high-end cinema has led to significant growth and success, with plans to release original productions and 20 films theatrically this year.

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